Manufacturology

10000 page views on Manufacturology

Wor­dle word cloud of search key words that led vis­i­tors to Man­u­fac­tur­ol­ogy over the past 30 days.

This blog recorded its 10000’th page view last week. The num­ber of indi­vid­ual vis­i­tors is slightly lower as some peo­ple view many pages dur­ing one visit.  How­ever, most of the traf­fic here on Man­u­fac­tur­ol­ogy is from search engines, and most vis­i­tors only view one page — their ‘land­ing page’. There­fore, I believe that the actual num­ber of vis­i­tors should also be approach­ing 10000 any day now.

Dis­re­gard­ing vari­a­tion I had on aver­age about 40 vis­i­tors per day since I started Man­u­fac­tur­ol­ogy in Jan­u­ary. In real­ity some days there are more, per­haps 60, some days as few as 5. The peak was in April when I wrote about the Eyaf­jal­la­jökull erup­tion, reg­is­ter­ing as much as 1871 page views on April 18. As you may realise, such days influ­ence the over­all sta­tis­tics heav­ily. In fact, 25 per­cent of my 10000 vis­i­tors arrived within a few days in April search­ing for infor­ma­tion about the vol­canic ash cloud.

I find it much more reward­ing when I find that my posts about strate­gic capa­bil­i­ties reach their audi­ence. For exam­ple, my post called “What are strate­gic capa­bil­i­ties?” is cur­rently show­ing up as result num­ber five on a google search on “strate­gic capa­bil­i­ties”. That means that many inter­ested read­ers end up here.

I’m actu­ally quite pleased when I con­sider that I have, after all, been able to attract all these vis­i­tors with­out writ­ing about sex, rela­tions, gos­sip, media or any other main­stream sub­ject that is known to drive traf­fic to blogs. It’s true that many pop­u­lar blogs have 10k or even 100k page views per day, and com­pared to those, a total of 10k views dur­ing eight months is of course very mod­est. But I com­pare that num­ber with the hand­ful of read­ers that I reach when writ­ing research papers, and from that per­spec­tive reach­ing 10000 per­sons is very reward­ing indeed.

In order to give you an idea of what kind of key­words peo­ple that end up here on Man­u­fac­tur­ol­ogy are search­ing for, I cre­ated a Wor­dle word cloud of all searches that were reg­is­tered by my word­press plat­form over the last 30 days. From it, you can see that the most used key words right now are “strate­gic”, “latex”, “cost”, “index”, “process”, “capa­bil­i­ties”, “lava” and “envi­ron­ment”. They reflect some of the dif­fer­ent top­ics that are shown in the “pop­u­lar posts” list in the sidebar.

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